Privacy Policy

1. Introduction

Home Principles ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website homeprinciples.com (the "Site"). Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site.

2. Information We Collect

2.1 Information You Provide

• Contact information (name, email address) when you subscribe to our newsletter
• Quiz responses and preferences when you use our bed sheet recommendation tool
• Comments or feedback you provide through our contact forms
• Any other information you voluntarily provide to us

2.2 Information Automatically Collected

• IP address and location data
• Browser type and version
• Device information (type, operating system)
• Pages visited and time spent on our site
• Referring website information
• Cookies and similar tracking technologies

3. How We Use Your Information

We use the information we collect to:

• Provide and maintain our website services
• Send you newsletters and marketing communications (with your consent)
• Provide personalized bed sheet recommendations based on your quiz responses
• Improve our website and user experience
• Analyze website traffic and usage patterns
• Respond to your inquiries and provide customer support
• Comply with legal obligations and protect our rights

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website. Cookies are small data files stored on your device that help us:

• Remember your preferences and settings
• Analyze website traffic and user behavior
• Provide personalized content and recommendations
• Track affiliate link clicks and conversions

You can control cookie settings through your browser preferences. However, disabling cookies may affect the functionality of our website.

5. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:

• Service Providers: With trusted third-party service providers who assist us in operating our website and conducting our business
• Affiliate Partners: When you click on affiliate links, we may share limited information with our affiliate partners for tracking purposes
• Legal Requirements: When required by law or to protect our rights, property, or safety
• Business Transfers: In connection with a merger, acquisition, or sale of assets
• Consent: With your explicit consent for any other purpose

6. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

7. Your Rights

Depending on your location, you may have the following rights regarding your personal information:

• Access: Request access to your personal information
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information
• Portability: Request a copy of your data in a portable format
• Objection: Object to processing of your personal information
• Withdraw Consent: Withdraw consent for data processing where applicable

To exercise these rights, please contact us at privacy@homeprinciples.com.

8. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When we no longer need your information, we will securely delete or anonymize it.

9. Third-Party Links

Our website may contain links to third-party websites, including affiliate links to product retailers. We are not responsible for the privacy practices or content of these third-party sites. We encourage you to review the privacy policies of any third-party sites you visit.

10. Children's Privacy

Our website is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

11. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure that such transfers comply with applicable data protection laws and implement appropriate safeguards to protect your information.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date. We encourage you to review this Privacy Policy periodically for any changes.

13. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us at: